As events continue to unfold in Japan, one software firm is making a material difference on the ground. Developed out of the political meltdown surrounding the astonishing tragedy of Hurricane Katrina, Google’s Person Finder tool is looking like it will become embedded in disaster relief processes worldwide. It’s a perfect example of how the digital … [Read more…]
It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…
Google has updated it search engine to let users block out all links from specific domains in their query results.
For 10 years we’ve been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy – we’ve covered them all. Now a new ruling in a Californian federal appeals court suggests selling search ads based on trademarks doesn’t break trademark … [Read more…]
Android device sales have overtaken the iPhone for the first time ever at Tesco Mobile, as Google’s mobile operating system grows in popularity in the UK.
YouTube has acquired online video content firm Next New Networks for an undisclosed sum, marking the Google-owned firm’s first foray into content production.
$7.7bn is a very large number for a very small amount of characters, but do the maths and that’s what the world’s favourite microblogging engine should be worth going by the auction of shares on the secondary market. Has its value really doubled since the pre-Christmas funding round at $34.50 a share?
Google has bought UK price comparison site BeatThatQuote.com for £37.7m ($61m), as the search giant looks to boost its presence in the so-called ‘vertical search’ sector to cover specific areas of interest in more depth.
The Yahoo! /MSN Search Alliance, which rolled out in the US late last year – and with mixed results, transitions in Europe imminently. In this Right to Reply article, Matthew Whiteway, client services director at Greenlight explains why he is more pessimistic than optimistic about any significant shift in search engine user behaviour.
With the online ad model becoming a key revenue driver across almost all online media and consumer service websites, Skype are the latest to launch ad products. It’s a big deal for brands wanting to use online media smartly – here’s how they’re planning to do it…