Google Archives

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

December 4, 2018

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

November 29, 2018

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

Doodle 1:1 scheduling feature tackles ‘wasted minutes’ arranging meetings

November 23, 2018

Online scheduling tool Doodle has launched Doodle 1:1, allowing users to easily schedule one on one meetings in just two steps.

Smartphone payments now account for 6% of all card transactions in UK

November 13, 2018

Uptake of smartphone payments such as Apple, Google and Android Pay in the UK has quadrupled over the last two years, account for nearly 6% of all card transactions, according to new research.

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

Marketing eyewear online: Keeping the power of TV campaigns “In View”

November 9, 2018

With the vision correction industry estimated to reach over$100 billion by 2026 in North America alone, Daniel Gulick, Insights Engineer, TVSquared, explores the path to purchase for the glasses and contact lens industry via TV marketing.

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

October 31, 2018

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

Halloween hype: Online searches up 40% for ‘third largest seasonal shopping event’

October 29, 2018

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.

SEO Ranking– What factors you need to focus on for your site

October 22, 2018

There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.