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Google adds activity cards to users’ browsing history

January 11, 2019

Google is making it easier for users to continue their old searches by adding activity cards.

Mobile, Search Google, Search

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

January 11, 2019

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….

Ads, Content, E-commerce, Mobile, News, Video, Viral advertising, China, content, Google, images

Secrets for digital marketing success in the travel sector

January 4, 2019

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

Ads, Content, E-commerce, Search brands, content, digital marketing, Google, infographic

Macaulay Culkin goes Home Alone again in Google Assistant ad

December 21, 2018

Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.

Ads, Content, Video, Viral Christmas, Google, Twitter

Wishing you a voice-enabled Christmas?

December 21, 2018
Voice tech trends: users move from awareness to purchase
Voice tech trends: users move from awareness to purchase

With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.

Mobile, Search Amazon, brands, Christmas, digital marketing, Google

Boxing Day boost: fashion and hospitality should prepare for a post-Xmas spending surge

December 21, 2018

There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.

E-commerce brands, Christmas, digital marketing, Europe, Google

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

December 13, 2018

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.

Ads, Content China, content, games, global, Google

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

December 7, 2018

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

E-commerce, Mobile apps, email, Entertainment, Google, technology

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

E-commerce, Social Facebook, Google, local, media, Search

12 brand and marketing trends for 2019: Ditch the celebrities and get emotional

December 4, 2018

With the New Year nearly upon us, marketers are preparing for 2019 fiscal brand planning. Dr. Pasikoff, founder of Brand Keys takes an advance look at trends that will be make-or-break decisions – both for brands and for consumers.

Ads, Content, Video, Viral brands, content, Entertainment, Google, marketing
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