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Google

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

April 15, 2019

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Ads, Content, E-commerce, News Amazon, analytics, Google, retail, Search

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers

April 12, 2019

IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.

Ads advertising, agencies, brands, Google, media

Who’s tracking you? New tool shows what popular sites know about users

April 11, 2019

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Ads, Content, News, Regulation Amazon, Apple, apps, Facebook, Google

Dropbox deepens Google integrations

April 11, 2019

Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.

Ads, Content, Search apps, Google

Google Maps opens to ads: more sponsored listings and ‘suggested locations’

April 11, 2019

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Ads, Content, Search Amazon, Google, Maps, marketing, Search

Top 20 ‘Superbrands’: Amazon gaining most relevance

April 8, 2019

Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Ads, Content, E-commerce, News Amazon, Apple, brands, Facebook, Google

Most Americans think social media divides country more than it unites

April 8, 2019

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

News, Regulation, Social Amazon, Apple, Facebook, Google, government

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

Ads, Content, News, Video, Viral Android, BBC, brands, content, Google

Winners and losers of Google’s search update: ‘User Signals’ and trusted brands grow in importance

March 21, 2019

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

Content, Search brands, content, global, Google, Search

Google fined €1.49bn by EU for restricting rivals’ search ads

March 20, 2019

European Union regulators have fined Google with a €1.49bn fine for abusing its dominant role in online advertising via the AdSense platform.

Ads, Regulation, Search advertising, Android, apps, Google, Search
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