Search ads ‘lift brand awareness’
Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.
Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.
Google buys home monitoring firm Dropcam
Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology.
Facebook was late to the mobile party, admits Sandberg
Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg.
Amazon’s first smartphone detects buyable objects nearby
Amazon has launched its first mobile handset, dubbed the Fire Phone, with 3D effects, gesture controls, and a feature that detects objects and digital media purchasable (preferably) from Amazon’s online stores.
Cannes Lions 2014: Highlights from the week so far
With Cannes Lions well underway, celebrating creativity in the digital media industries, Exacttarget from Salesforce looks back at some of the key trends to come out of the festival so far.
YouTube blocks indie artists in music subscription row
YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute.
Google opens ‘Glass at Work’ project to developers
Google’s ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations.
UK Govt claims social media and search spying is legal
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement.
Facebook serves ads based on user’s external browsing habits
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.