Twitter axes Vine amid global job losses
Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses.
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Mothercare revamps website for omnichannel experience
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce.
Alibaba recruits big brands in Singles Day event extravanganza
Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show.
Unilever uses Facebook chatbots to teach kids to brush their teeth
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.
SpotX debuts “content syndication suite” for publishers
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.
Biggest cyber attack yet? Smart devices hacked to bring down top websites
Hundreds of thousands of devices such as webcams and DVRs were infected with malicious code to create a so-called ‘botnet’ to target leading sites last week.
New marketing boss at Dropbox
Dropbox has appointed Carolyn Feinstein as its new Chief Marketing Officer, leading the cloud storage firm’s global marketing organisation.
Red Bull names TAG Heuer “official timekeeper” of Red Bull TV
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
Sharing economy drives 112% rise in holiday rental sites
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.
Top mobile tips: The argument for speaking to consumers, not channels
With mobile spend predicted to be worth triple the spend on desktop by 2020, Todd Miller, Global Marketing Solutions, Cheetah Mobile, looks at how consumer’s connected device is a rich source of actionable information for marketers.