Video case study: Pokemon gets 25m views with first Super Bowl ad
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.
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Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.
Guest comment: Will ‘going native’ save publishing?
With falling print ad revenues becoming more common, the rise of digital and native advertising formats has never been more important to publishers. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at why native advertising can provide content that is relevant, valuable and engaging for customers.
Case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
Content recommendation engine NowDiscover links content and e-Commerce
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.
Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app
TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process.
Britons among world’s least likely to try mobile-only banking
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research.
Over half of population in the Americas now watching Netflix
Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research.
Global TV habits of young adults: Time shifting and reality TV dominate
The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV.
Specialised product ads: Ad spend soars in paid social and search
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.