There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new free whitepaper report.
US consumers are currently buying from UK retailers, with 77% of US consumers purchasing outside the US, according to new research.
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.
Digital disruption is the biggest challenge faced by organisations today, with almost half (44%) of business leaders believing their organisation will not exist in its current form by 2021, according to new research.
British fashion retailer, Reiss revamped its direct marketing strategy to enhance customer engagement through mobile phones. Reiss recently teamed up Oracle Marketing Cloud (OMC) to tackle its email traffic which has increased by 45% in the past year.
Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments.
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth.
Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research.
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.
Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest.