Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
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Three expert views on big data in 2017: Camelot Global, NHS and Think Big
As we look to what lies ahead for the big data industry in 2017, what will be the main challenges for marketers? This article combines the thoughts of three leading experts from Camelot Global, NHS and Think Big on what the biggest challenges, changes and impact will be for big data in 2017.
Top Google search trends of 2016: Pokémon Go beats Trump
Google has revealed its UK search engine’s top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.
Deezer teams up with Manchester United
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars.
Short-term gain, long-term pain: The danger of short-termism in marketing strategies
Does the need to meet quarterly targets mean strategy takes a back seat to expediency? Rupert Harrison, Planning Director at Zeta Global argues that marketers need to acknowledge that not every situation can turn into immediate revenue – and knowing when to message commercially, and when not to, is a careful balancing act.
Pokémon Go gets revamp and Starbucks tie-in as player numbers slump
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking user numbers back in June.
8 in 10 premium publishers “don’t know how their traffic is audited”
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.
Can social media predict the X Factor Final result?
With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in … [Read more…]
Top Facebook trends of 2016: Politics, celeb deaths and the Olympics
The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics.
Top 10 social media influencers of 2016
Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.