Shine quits ad blocking to become “ad verification” platform
Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers.
global
Social listening reveals who would win the Oscars if the public were in charge
Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).
No Brexit plans in place for 68% of British retailers
The impact of Brexit has been mixed, with just over half (51%) of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum in 2016, with most favouring a so-called ‘soft Brexit’, according to new research.
Premium editorial content “more memorable and engaging than social feeds”
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
Mobile to overtake TV as top video screen in UK
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.
Zuckerberg’s manifesto: Fake news, society and the role of social media
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]
Yahoo begins global content deals with major newspapers
Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.
Loco for location data: 170% increase in demand as marketers go local
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.
EU privacy rules: One in four firms “still unprepared for GDPR” (and Brexit won’t help)
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.
Humans Vs. AI: 4 skills where we still beat the robots
Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report.