The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
Businesses of all shapes and sizes are dependent on their workforce. Simply put, the stronger your team, the brighter your future will be. Steve Thompson, Managing Director of digital marketing recruitment specialists Forward Role Recruitment, understands how important it is to not only recruit the very best talent out there, but also the importance of … [Read more…]
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.
At Mobile World Congress, Mastercard announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets and add new functionality to eliminate the traditional bar tab at a bar, club or restaurant.
Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.
Former mobile market leader Nokia has re-released its classic 3310 model at Mobile World Congress, 17 years after it was first launched.
Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data.
At Mobile World Congress, Mastercard announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries.