The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.
A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.
Online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.
A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.
LoopMe has launched AI-powered video advertising, with brands Microsoft, The North Face and O2 are already using it and seeing and outcome uplift of 132%.
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.