Is Amazon about to enter the banking sector?
Could we soon be opening an Amazon bank account and getting loans and mortgages from the e-commerce giant? The e-commerce delivery expert ParcelHero says the UK finance industry can bank on it.
global
WPP sees sales fall as global uncertainly bites
Global ad giant WPP has seen sees sales fall as “increasing social, political and economic volatility” lead to big consumer brands cut marketing spending.
Top marketing tips: Why soft-skills are crucial for every analyst
Analytics is more crucial than ever in today’s digital marketing world- but it’s about more than cold, hard data. Sandeep Saini, VP of Analytics Grazitti Interactive, a digital agency, and Chiara Pensato, Senior Director, EMEA Marketing, Alteryx share why connecting with the rest of the business is a crucial skill for analysts.
Irn Bru takes on Coca-Cola with cheeky map tweet
There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.
GroundTruth sees rise in global demand for location data
Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.
Majority of FTSE 350 boards lack cyber incident training
Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.
Adyoulike partners AppNexus for programmatic native advertising
In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.
World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Email marketing trends: Consumers open, but are cautious to click
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.
Soundcloud saved with $170m investment
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.