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Sprinklr debuts new Reddit listening tool for brands

December 7, 2017

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

Ads, News, Social brands, global, media

Top tips: Clarifying digital transformation – before it’s too late

December 6, 2017
Top marketing tips: Meeting the tests to get out of data lockdown
Top marketing tips: Meeting the tests to get out of data lockdown

With DX beginning to suffer from the same over hyping that has beset far too many IT industry innovations, Peter Ruffley, Chairman at Zizo, insists it is time to take a step back and achieve some clarity in the DX strategy.

Ads, Content analytics, global, technology

Denmark ‘has highest smartphone penetration rate in the world’

December 6, 2017

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.

Mobile agencies, apps, China, global, government

Half of UK marketers hit by ASA stereotype ban

December 6, 2017

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

Ads, Content, Regulation advertising, Australia, content, global, images

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

December 5, 2017

This fun campaign by TBWA\Raad for Connect Internet in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

Ads, Content, Video, Viral broadband, global, video

AI: Unlocking the Secrets of the Global Supply Chain

December 1, 2017

Supply chains are becoming ever more complex as organisations respond to the demands of an eCommerce dominated world. In the bid to retain control, organisations are now collecting huge amounts of data as products are tracked from one end of the globe to another – and it is this data that is set to provide … [Read more…]

Ads ecommerce, global, India

Waze debuts new motorcycle mode and hands-free voice tool

November 30, 2017

Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.

News Android, Christmas, global, UK

Snapchat debuts ‘Stories for Brands’: HBO and ASOS first to sign up

November 27, 2017

Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.

Mobile advertising, brands, content, France, global

Top digital security threats for 2018: Erosion of line between public and personal data

November 27, 2017

One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research.

Regulation global, government, marketing, Privacy, security

Uber criticised for “hack cover-up”

November 23, 2017
Uber cuts 3,000 more jobs as gig economy suffers in lockdown
Uber cuts 3,000 more jobs as gig economy suffers in lockdown

The UK data watchdog has ‘huge concerns’ over Uber’s hack cover-up,which was revealed over the weekend.

Regulation global, security, UK
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