JW Player takes new video ad bidding platform live with SpotX
Video ad platform JW Player has launched Video Player Bidding, a market-changing header bidding solution for video in partnership with SpotX.
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Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
Amazon usurps Google and Apple as world’s most valuable brand
Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.
Video advertising trends: The shift from live TV to OTT
The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
Doritos suffers social media backlash for ‘lady-friendly’ crisps
Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.
Paul’s Boutique takes UK fashion international with cross border commerce tech
Paul’s Boutique partnered with Global-e, the cross-border e-commerce solution provider to help its the number of international orders grow by 56%. International revenue has increased by 40% and now accounts for 50-60% of its weekly revenue.
Top 50 global Chinese brands: Consumer electronics dominate rankings
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.
Amazon posts record profits after holiday season boom
Amazon saw sales jump by nearly a third last year, helped by growth in its Prime delivery service.
Winter Olympics 2018: Live streaming and ad spend set to soar
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]
The reach of Esports among 16-24 males
Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, accordingto new research.