Tencent partners Italian fashion TV commerce firm
A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.
global
Paradise lost and found: how AI and analytics found the UK’s best place
We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]
Marketers May be Overestimating Ability to Execute and Deliver Results from Their Investments
There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.
Mary Meeker’s Internet trends: The 2018 ‘privacy paradox’
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.
LGBT+ business community myGwork gets revamp
Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community.
Ecommerce trends: Average order value rises for 14th consecutive month
Online retail parcel delivery order volumes were up +13.9% year-on-year in April, according to the latest data from the IMRG MetaPack UK Delivery Index.
Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets’)
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
Momondo, Skyscanner and Kiwi agree deal with TravelFree for commission free offers and error fares
TravelFree.info, the new website that lists the cheapest deals on budget flights, hotels, buses and cruises, has secured partnerships with Momondo, Skyscanner and Kiwi as it extends its portfolio of discounted offers to global travellers leaving from European destinations.
Long, expensive and emotionally draining: Entrepreneurs reveal what it’s really like to launch a tech startup
New research conducted by Studio Graphene in partnership with City Road Communications has revealed how entrepreneurs’ expectations of launching a technology startup compare to the realities of running a company.