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global

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

June 21, 2018

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer.

Ads, Content, Video, Viral brands, content, global, marketing, media

The programmatic ad fraud battleground: How to fight the good fight

June 20, 2018

The rise of fake ad reporting is costing the industry billions of dollars in wasted impressions. Santiago Soengas, Head of Strategic Partnerships at Tappx offers to fight programmatic ad fraud.

Ads, News, Regulation advertising, apps, brands, global, local

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Ads, Content, Mobile, Social, Video, Viral global, music, YouTube

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Ads, Content, News Amazon, Australia, Facebook, Germany, global

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

June 18, 2018

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

Ads, Content, Mobile advertising, agencies, brands, global, marketing

71% of UK consumers ‘are happiest online when shopping’

June 15, 2018

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.

Uncategorized analytics, brands, global, media, retail

Social media now captures more time than live TV

June 14, 2018

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

Ads, Content, Social China, Facebook, global, media

Universities are the biggest employer of AI talent in UK- report

June 14, 2018

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.

Ads, Mobile, News advertising, Amazon, global, technology, UK

Could chatbots ever become engaging conversationalists?

June 11, 2018

Will we one day be having meaningful artificial conversations, or is it too much to ask our chatbot friends? Howard Williams, marketing director at chat specialist Parker Software, investigates where chatbots need to improve if they’re to become true conversationalists.

Mobile content, CRM, global, marketing

London named Artificial Intelligence capital of Europe

June 11, 2018

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

Mobile Europe, global, government, Maps, technology
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