global Archives

Revealed: 5 of the world’s rising tech hubs [INFOGRAPHIC]

June 28, 2018

We are all aware Silicon Valley still remains the undisputed destination for startups and capital ventures, however, a new crop of global tech hubs are rapidly expanding to one day match the superiority and talent oozing out of the Bay Area.

Diversity in the ad industry: Everyone is a leader

June 28, 2018

Farrah Qureshi, CEO, Global Diversity Practice talks about diversity and how the UK is leading the way to tackle the widespread prevalence of stereotypes that are often also perpetuated through advertising and content.

GDPR one month on: Large rise in privacy complaints across Europe

June 28, 2018

Digital consent notice creation grew 40% globally in GDPR’s second year

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.

The Trade Desk launches AI-powered ad tool ‘Koa’

June 27, 2018

Ad tech frim The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

Cannes Film Winner: Tide spoofs Old Spice to take top award

June 25, 2018

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

June 25, 2018

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with “Trash Isles”, winning this year’s Design and PR Cannes Lions award in the process.

Right to reply: What Instagram’s IGTV means for consumers, brands and creators

June 22, 2018

Instagram’s new launching long form, vertical video platform IGTV is said to be “just like turning on the TV”. Neil Waller, co-founder of influencer marketing platform Whalar, looks at what does IGTV mean for brands, for content creators and for consumers themselves.

Cannes Lions winners: Xbox lets fans sell own customised controller designs

June 22, 2018

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab’s “The Fanchise Model” campaign, created out of McCann London.

Cannes Lions Winner: Pedigree ‘SelfieSTIX’ sweeps mobile awards

June 21, 2018

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.