60% of marketers not confident in budget allocation
3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.
global
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
The global reach of influencer marketing: 60% follow celebs on social
Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.
Creepy or cool? Consumer attitudes towards new technology
RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.
Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)
Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.