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global

60% of marketers not confident in budget allocation

July 23, 2018

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

Ads, Content, Mobile, Search, Social, Video analytics, brands, global, marketing

Viewability benchmarks: 42% of all UK display ads were not seen in Q2

July 23, 2018

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.

Ads, Content advertising, global, media, UK, video

BBC.com picks Teads for worldwide outstream advertising

July 20, 2018

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.

Ads, Video advertising, BBC, brands, global, images

The global reach of influencer marketing: 60% follow celebs on social

July 17, 2018

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

Content, Mobile, News, Social, Viral brands, content, global, marketing, media

Customer analytics: Companies see big increase in growth (but not doing enough)

July 16, 2018

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

Ads, News analytics, brands, global, marketing, technology

Asos, New Look, Topshop and Boohoo top list of the UK’s most popular fashion brands

July 13, 2018

The Swedish clothing giant, H&M, tops the list of the world’s most popular brands, followed by Zara and Adidas according to internet search data.

E-commerce brands, global, Search, UK

World Cup: France leads global social buzz ahead of Croatia

July 12, 2018

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

Social France, global, media

Creepy or cool? Consumer attitudes towards new technology

July 12, 2018

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

Mobile, News Amazon, apps, France, Germany, global

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

July 11, 2018

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

Ads, Content, News, Regulation, Social analytics, Facebook, global, Privacy, Twitter

Ebay takes on Amazon Prime Day with own summer sale

July 11, 2018

eBay has launched its own ‘Sales Day’ to combat that of Amazon Prime Day which begins next week.

E-commerce Amazon, eBay, global, marketing, retail
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