global Archives

Messaging tips: Please do take this personally

September 10, 2018

Google is set to introduce RCS messaging on Android as its version of iMessage. Matt Ramerman, CEO and co-founder of Vehicle, looks at how the RCS messaging standard has the potential to massively improve consumer engagement with enterprise messaging and marketing….much more so than SMS.

Argos teams with Google Home for voice shopping

September 7, 2018

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

Mobile marketers have less than six days to re-engage users before they uninstall

September 7, 2018

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

The Trade Desk recruits Anna Forbes as new UK General Manager

September 6, 2018

Ad tech platform The Trade Desk has hired Anna Forbes, formerly from Marchex and AppNexus, as its UK General Manager.

Top tips: What marketing pros can learn from the Great British Bake Off

September 6, 2018

With Britain’s best-loved show making its triumphant return, Gemma Sowerby, consultant at LEWIS Global Communications and Director of Women in Media looks at what marketing professionals can learn from the Great British Bake Off.

AI to spur global economic growth- report

September 6, 2018

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.

Two years on ‘What is Brexit?’ still googled 6,800 times a month

August 30, 2018

‘What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

Guest comment: Industry 4.0 and the Regulation of Artificial Intelligence

August 30, 2018

AI’s true growth may not be in commercial or marketing sectors, but in manufacturing. Oliver Rickett, Solicitor, and Caroline Churchill, Partner, at law firm Womble Bond Dickinson looks at where AI regulation might be implemented and, specifically, what impact both AI has, and its regulation would have, on the manufacturing industry and what role the … [Read more…]

Vercida debuts AI powered job-matching service

August 29, 2018

Employment career website, Vercida, has announced a partnership with Irish data science firm, Opening.io, to provide a job-matching service using artificial intelligence (AI).

Baidu warns Google “the world is now copying from China”

August 28, 2018

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.