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Brexit and digital marketing: What does a ‘no-deal’ mean for data?

October 30, 2018

A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.

Ads, Content, Regulation digital marketing, Europe, global, government, marketing

Snapchat loses 2m more users (but beats sales estimates)

October 29, 2018

Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.

Content, Mobile, Social advertising, Android, brands, ecommerce, global

Ads that appear alongside offensive content ‘are seen endorsement’

October 29, 2018

Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.

Ads, Content, Regulation advertising, brands, content, Entertainment, global

App marketing trends: Firms finding success in social media and third party agencies

October 26, 2018

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.

Mobile agencies, apps, content, digital marketing, global

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

October 26, 2018

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

Ads, Content brands, digital marketing, Europe, France, global

Facebook fined £500k over Cambridge Analytica data scandal (10 minutes of its revenue)

October 25, 2018

Facebook has been fined £500,000 by a UK court over the Cambridge Analytica scandal, an amount which, based on last year’s revenue, the social network makes in less than 9 minutes of operation.

Ads, Regulation, Social Facebook, global, Regulation, UK

Taboola partners smartphone maker vivo to bring mobile news content to Asia

October 24, 2018

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

Ads, Content China, content, Europe, global, India

UK and US trade bodies unite to fight ad fraud

October 23, 2018

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

Ads, Regulation advertising, global, government, local, technology

Omnicom overtakes WPP as world’s most valuable ad firm

October 22, 2018

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

Ads, News advertising, agencies, China, Facebook, global

Addison Lee to launch self-driving taxis in London by 2021

October 22, 2018

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

Mobile, News Europe, global, government, Maps, security
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