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Black Friday winners and losers: Apple slips as PS4 dominates

November 22, 2018

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.

E-commerce Apple, brands, global, marketing, Microsoft

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

November 22, 2018

YouTube has revealed its annual UK ‘Bumper ads’ leaderboard, which ranks the best six-second spots of the year.

Ads, Content, Social, Video, Viral apps, brands, global, music, UK

Black Friday moves beyond discounted tech products

November 15, 2018

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.

E-commerce Europe, France, global, local, marketing

People expect brands to respond to social media comments within 24 hours

November 13, 2018

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

Social brands, global, marketing, media, technology

Agency Tug buys Fourteen Digital to expand across Australia

November 13, 2018

Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.

Ads agencies, Australia, brands, content, global

The sound of marketing: New report highlights use of audio as creative resource

November 13, 2018

Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.

Ads, Content, News advertising, agencies, brands, global, marketing

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

Ads, Search advertising, BBC, brands, global, Google

Spotify launches analytics platform for music publishers

November 12, 2018

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

Ads, Content analytics, content, global, music

The 6 sins of the digital age: Hate, addiction and misinformation top list

November 12, 2018

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

Ads, Content email, global, Privacy, technology

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

Ads, Content, E-commerce, Regulation, Social, Video, Viral advertising, Christmas, global, marketing, media
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