global Archives

Viral of the year: Mariah Carey brings diva-style to Hostel World

December 4, 2018

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

Disney and Google expand strategic relationship

December 3, 2018

Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.

Huawei Cloud debuts global blockchain service for businesses

December 3, 2018

Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year.

Trust and technology: the secrets to sales success

November 29, 2018

Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.

Mickey Mouse gets 360 VR game for 90th birthday

November 28, 2018

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

November 27, 2018

Publicis.Sapient has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia.

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

GDPR: Only 5% of European users refuse cookies used for personalised advertising

November 23, 2018

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

November 23, 2018

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.