global Archives

Oscars: Black Panther is fan favourite on YouTube

February 19, 2019

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

Six-second ads: The secret to success

February 14, 2019

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Survival of the fittest: Are you ready for the end of uncertainty?

February 13, 2019

Brexit is causing uncertainty in all areas of business. But is it all bad? Ashley Carr, Managing Director of Neo PR looks at the steps business owners need to take if they are to weather the storm that is Brexit.

Continued transparency concerns “will influence digital ad spend in 2019”

February 12, 2019

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

London ‘top European hub for global tech talent’

February 12, 2019

London is the number one destination in Europe for international technology workers, according to latest figures from LinkedIn and Stack Overflow.

CSR: Expectation higher for Tech, food and fashion sectors to show they care

February 12, 2019

People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.

Bigger than splitting the atom? $219bn ‘already invested in AI’

February 12, 2019

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

Americans now see as many Super Bowl ads on YouTube as on live TV

February 5, 2019

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

February 4, 2019

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

Budweiser goes green with 2019 Super Bowl ad

February 1, 2019

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.