global Archives

Instagram overtakes YouTube as top for influencer content

March 14, 2019

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

March 13, 2019

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

March 13, 2019

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

March 12, 2019

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

Wochit partners UN for video news content

March 11, 2019

Predictive video creation platform, Wochit, has announced a new, long-term partnership with the United Nations and its video news wire service, UNifeed.

Salmon rebrands as Wunderman Thompson Commerce

March 11, 2019

Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.

‘F The Stereotype’: Women in the UK lead world as content creators

March 8, 2019

To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

LinkedIn’s ad focuses on role of community in job hunt

March 7, 2019

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.

PubMatic launches OpenBid programmatic platform for app developers

March 7, 2019

PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.

Linking data and success: Companies failing to back up objectives with stats

March 6, 2019

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.