Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” To avoid being slammed with little or no warning, search marketing firm Greenlight is urging businesses to take the necessary steps now to ensure their … [Read more…]
Online ad targeting firm Cognitive Match has boosted its team with i-level founder Andrew Walmsley joining its board in a non-executive capacity.
It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…
Facebook has lured away another Google executive as it continues its march into major international markets.
Privalia has bought Dress for Less, one of Germany’s leading online clothing and apparel retailer, as the firm expands across Europe.
Google chief executive, Eric Schmidt, has described how South America is the search company’s fastest growing region.
The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.
The official Royal Wedding website marking the marriage of Prince William and Kate Middleton is launched today by St James’s Palace.
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).