WWE appoints Web TV to monetise UK website video content
WWE has appointed Web TV to exclusively represent its UK online video content; bringing complementary TV advertisers to the entertainment broadcaster’s web audience.
global
Google’s social search goes global
Google has launched its social search tool in 19 new languages, giving users around the world a chnace to refine search results based on friend’s online recommendations.
Brits turning to social media to talk about brands
A growing number of the UK population are using social media to express their opinions about brands and companies, according to a new poll.
Hargreaves report: 10 steps to shake up UK copyright laws for digital world
As part of a new Government-backed report, Professor Ian Hargreaves has made 10 major recommendations to free-up restrictive intellectual property and copyright laws that “obstruct innovation and economic growth in the UK”.
IDM revamps as government-approved Institute for digital marketing
The IDM has undergone a major rebrand following government approval, seeing the trade body become the Institute of Direct and Digital Marketing.
Right to Reply: 3 things ‘The Apprentice’ taught us about marketing mobile apps
Last week’s episode of the BBC show The Apprentice saw the two teams pitched against each other to create the most popular mobile app in under 24 hours. In this article, Patrick Mork, GetJar’s CMO, looks at how The Apprentice teams could have driven higher global downloads of their app, and what it takes to … [Read more…]
InMobi in multi-million dollar ad pact with Amobee
Mobile ad network InMobi has struck a three year partnership with mobile ad solutions firm Amobee.
Playstation Network back online… 26 days after hack
The SonyPlayStation Network is up and running once again, 26 data after it a hacker attack that resulted in the personal details of over 100 million customers being stolen.
Chinese web flotation of Jiayuan dating site
The latest major Chinese web property to float on the US stock market is the dating site Jiayuan. Along with US twin Friendfinder, it failed to capture investor confidence with shares losing ground in early trading on Nasdaq last week. New York still seems to be the place for flotation, but have the investors judged … [Read more…]
Linking Mobile launches in UK as ‘first global mobile affiliate network’
Linking Mobile a UK-based global mobile affiliate network, has gone live with its first advertiser partners: Groupon, Peugeot and Ghost Telecom.