Buddy Media gets $54m funding for social media management
Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.
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Budweiser to sponsor Facebook’s first-ever live football match
Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network.
Right to reply: Why brands need to wake up to ‘social fatigue’
This week, Gartner released the results of a survey of over 6,000 people which examined attitudes to social media. The survey found that while social media use was predictably rising, there was an element of ‘social media fatigue’ among consumers, with 24% of respondents using their favourite sites less than when they first signed up. … [Read more…]
Facebook takes on Blackberry with mobile messaging platform
Facebook is launching an instant-messaging application for smartphone users, as the social network looks to take on Blackberry maker Research In Motion. and Apple in the growing mobile communications market.
Top online retail tips: Expanding internationally? Look before you leap
Retailers who are being encouraged to expand internationally should take into account the need to ensure consistent, timely and accurate service to meet the needs of an International customer base. Emma Gooderham, Managing Director of WorldAddresses.com, looks at the best way of taking a domestic business international.
Hotwire launches PR-based affiliate network
Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
Mobile networks face rising delivery costs
Mobile network operators (MNOs) must explore means of addressing data delivery costs and inefficiencies in base station operations if their networks are to remain economically viable, a new report from Juniper Research has found.
Right to reply: What does .brand mean for marketers?
The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.
Roundtable report: Internet is Double Edged Sword in Customer Service
The world wide web may have given businesses easy access to a huge audience and the opportunity to remedy customer complaints in public but it’s also increased pressure on firms to react quickly without losing the personal touch, according to a recent roundtable debate.
Commission Junction debuts ‘PayPerCall’ tool for affiliates
Commission Junction, a division of ValueClick, has launched PayPerCall, providing affiliates with a unique telephone number to display as the call to action in any creative.