Android gains on Apple in global mobile ad market
Android has notched a second consecutive month of ad share gains on iOS in August, now taking 43% of global served mobile ad impressions compared to 57% for Apple, according to new research.
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Facebook ‘could capture 50% of global search market in just a few years’
As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.
Web users ‘27 times more likely to click video ads’
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.
Amazon recruits 100 tech jobs for new London research hub
Amazon is opening a new research centre in East London’s Tech City, Britain’s answer to Silicon Valley, creating 100 new jobs in the process.
French sites demand Google pays for using their content
France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.
Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…
Mobile ad trends- Brits more comfortable with instream video and mobile advertising
Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.
Right to reply: iPhone 5 won’t knock Google off the top spot in the consumer technology war
Apple needs to do much more than the widely expected hardware revamp of the iPhone to lead in the smartphone market, according to Ovum’s new research looking into technology brand’s influence over consumers.
Twitter beats Facebook for mobile revenues
Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research.
Microsoft hires 1,000 staff for China expansion
Microsoft is recruiting over 1,000 additional employees in China this year and boost research and development spending by 15% as the software giant looks to boost its mobile reach in the highly lucrative region.