Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer to the London 2012 Games. This case study looks at a campaign which generated in112 … [Read more…]
Online video advertising and rich media has boomed in recent years, but what are the key display marketing trends to prepare for this year? Gustav Mellentin, CEO at Adform, looks at why video and social will be big drivers in online display advertising campaigns in 2013.
Twitter could be worth up to £7 billion as the company prepares to go public in 2014 according to a news report.
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
With Christmas fast approaching- and only one night to meet delivery deadlines to a global audience- how would Father Christmas score in a customer service audit? This tongue in cheek article from research firm Eptica puts Santa to the test…
Facebook owned photo app Instagram has asserted its right to sell its users’ photos to advertisers, sparking a wave of criticism from users and privacy campaigners alike.
A consortium of UK universities are launching an online project, giving public access to higher education courses via computers, tablets or smartphones.
TalkTalk is expanding beyond its landline phone and broadband packages with a new mobile phone service in the UK.
As part of its partnership with Guardian Media Group’s online community platform n0tice.com, global marketing and technology agency LBi has created a crowdsourced guide to the UK’s local independent shopping scene for the Guardian’s website.