global Archives

Video streaming emerges as the killer app for 5G in the US

August 23, 2019

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.

Bidstack launches in-game ads plugin with Unreal Engine

August 22, 2019

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

August 21, 2019

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

Pulicis buys Rauxa to boost data creativity for clients

August 21, 2019

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Ogilvy UK partners Takumi to boost global influencers

August 19, 2019

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

Huawei reveals own operating system HarmonyOS ahead of Android ban

August 12, 2019

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

Instagram bans ad partner for ‘secretly tracking user data and locations’ – report

August 12, 2019

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users’ locations which would normally have been deleted within 24 hours, according to a news report.

Rakuten leads $35m funding boost for event marketing network Fever

August 7, 2019

Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

August 6, 2019

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

ASOS and Klarna expand global payments partnership into the US

August 6, 2019

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.