Many marketers are missing an opportunity to capitalise on inishgts from their audiences when they hold an event, despite nearly 60% reporting that gathering information and insight from events was either very important, or vitally important, according to a new study.
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectably, according to new data.
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.
Microsoft has been fined €561m (£484m) in Europe for failing to promote a range of web browsers, rather than just Internet Explorer.
Following its deal with Ford last month, Spotify has continued to expand to car radions via a new deal with Volvo.
Following the announcement that BskyB is to takeover O2 broadband, Emeka Obiodu, telco strategy analyst at Ovum looks at five key ways the purchase will shake up the UK’s telecoms and digital industry.
Groupon has ousted its founder and CEO Andrew Mason, after the embattled daily deals site posted another quarterly loss, prompting a 24% slide in its share price on Thursday.