Havas Media and DG unite TV and digital ad platforms
Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.
global
Parcel numbers set to rise from 1.3 billion in 2012
The total number of parcels and packages created by online purchases (excluding 2-man and groceries) is forecast to reach almost 2.2 billion by 2017, according to a report by IMRG and Manhattan Associates.
Experian launches cross-channel marketing platform
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.
Global online ad spend ‘to overtake print by 2015’
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report.
New boss at Shazam as company expands
Shazam has appointed Rich Riley as its new Chief Executive Officer, as it continues its shift from music tagging into a global media engagement firm.
Smartphones outsell feature phones globally for first time
Smartphones accounted for 51.6% of global mobile phone sales in the first quarter of 2013, outselling feature phone for the first time as consumers worldwide switch on to web access on the move, according to new data.
Adobe offers ‘predictive publishing’ for Facebook campaigns
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.
Right to reply: Apple results show 3 themes to watch
Apple posted its first profit decline in a decade this week, but the electronics giant still beat expectations despite a perceived lack of innovation. Ian Fogg, IHS Electronics & Media Senior Principle Analyst, looks at how Apple’s results demonstrate where it has sustainable differentiation from competitors, and what this means for the future of ‘iDevices’.
Right to reply: Consumers ‘core to Apple’s success’
Media speculation about Apple running out of juice – with its focus on small changes to big products and a perceived lack of innovation – continue to circulate and unsettle investors. However the brand valuation team at Millward Brown – whose BrandZ Top100 Most Valuable Global Brands study has tracked a 1043% increase in the … [Read more…]
App store wars: Google Play ‘growing 3 times faster than Apple’
Google’s Play Store grew three times faster than Apple’s rival App Store globally in the first quarter of 2013, according to new research.