Hilton teams with Google for YouTube travel community
Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.
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What Obama 2012 can teach us about direct marketing (event video)
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
Just 1 in 10 businesses ‘ready for internet address overhaul’
The majority of UK businesses are failing to prepare for the changing nature of the internet and the introduction of generic Top Level Domains (gTLDs), according to a new survey.
93% of consumer magazines lack full cross platform support
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report.
Pfizer to sell Viagra online to compete with fraudsters
Pfizer is to sell its patented Viagra drug online for the first time, as the drugs maker looks to counter the trade in counterfeit pills.
Digital ad spend in Latin America: Brazil to lead growth
Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.
75% of Argos sales to come from web by 2016
Argos is expecting internet sales to make up three quarters of its sales by 2016, as sales both online and instore continue to rise at the high street retailer.
Fashion 'accounts for around 83% of young men’s online spend'
Whilst women may normally be perceived as shopaholics, new research from leading CPA network, Rakuten LinkShare, shows that men spend over three quarters of their average annual online spend on fashion.
Affiliate Window wins Claire’s Accessories tasks
Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window.
Insurers ‘need predictive analytics to navigate future complexity and chaos’- report
The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum.