Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.
Despite rapid technological advances, many modern businesses still rely upon dated, inefficient and flawed communications methodologies which can undermine disaster recovery and, in the worst instances, lead to costly operational paralysis. Peter Tanner, CEO, Boomerang looks into how ‘threading technology’ can help open up transparent dialogue between employees and end users, and can significantly enhance … [Read more…]
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report.
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.
Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency.
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.