McDonald’s launches digital-focused office in San Francisco
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences.
global
Google to launch premium programmatic video exchange
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space.
Instagram rolls out ads to UK, Canada, and Australia
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users.
Is sharing the new buying? (infographic)
Participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion, according to new research from Nielsen.
How football fans have changed: Mobile savvy and engaging digitally during matches
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans.
Rise of the sharing economy: 68% willing to share items online
Sixty-eight percent of global online consumers are willing to share or rent their personal items in share communities for payment, as services such as Uber (sharing cars) and Airbnb (renting accommodation) continue to rise, according to a new study by Nielsen.
What mobile users want from social media: survey reveals customer service gap
There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research.
Google ‘adds $1bn satellites’ to global wi-fi scheme Project Loon
Google is investing a further $1bn into its ‘Project Loon’ wi-fi project with a fleet of satellites supporting its existing balloons, according to a news report.
SpotXchange expands video ad publishing with MailOnline hire
Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.
Samsung reveals third party health monitoring platform
Samsung has unveiled a new health monitoring platform, alongside a new fitness band that does not need connected charging. View this video from CNET covering the presentation: