Video network Rightster buys rival Base79 for £50m
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.
global
Prisoner or astronaut? Comfort supports mums in gritty film
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…
UAE mobile trends: Smartphones owned by 77% of population
With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research.
New Zealand ecommerce trends: More than half now shop online
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.
Rakuten buys 18% stake in AirAsia Japan
Japan internt giant Rakuten is continuing to expand beyond its ecommerce and ad tech roots, buying an 18% stake in AirAsia Japan, a new low cost carrier set to be launched by AirAsia.
Top food and drink chains on social media: Nando’s leads on Twitter and Facebook
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study.
Unilever scoops top marketing awards at Effies
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.
2014 World Cup ‘most connected in history after only 10 days’
The 2014 World Cup has created a record-breaking 32 terabytes of data and surpassing the 2010 South African event in just 10 days, reveals Brazil’s leading telecom company Oi.
Cannes Lions case study: Sound of Honda brings Senna to life with light display
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Canes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.
Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral
Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny d made a controversial subject matter into a highly amusing and entertaining video ad picking … [Read more…]