eBay brings back mobile app ads
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.
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How Google Now is changing app market: Context awareness to replace app trays?
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.
Japan’s Muji personlises shopping experience
With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.
Amazon pips Google to purchase .buy domain name for $4.6bn
Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination.
Low cost smartphones to drive growth in emerging markets
The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.
1 in 6 emails fail to reach inbox, but Gmail gets best results- study
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.
Marketing data trends: Future planning overtakes campaign measurement as main use of data
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.
‘Huge jump’ in mobile ad engagement over year (infographic)
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.
Adobe and Publicis unite for ‘always-on’ global marketing platform
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.
Ad blocking on the rise globally- 5% now censor ads with software
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report.