Lastminute.com sold for fraction of 2005 price
Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005.
global
Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after
Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.
Beyond Facebook – Marketing to Generation Z (infographic)
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its … [Read more…]
Black Friday – How Retailers Won the Day
Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the seasonal online shopping phenomenon.
Microsoft accepts bitcoin payments on Xbox and phones
Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services.
Top tweets of 2014: World Cup, Ferguson Riots and Ukraine dominated social conversations
Tweets about the World Cup, US riots and the Ukraine crisis preoccupied UK Twitter users in 2014.
Instagram now bigger than Twitter
Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’.
The Economist reveals 10 second ‘blipvert’ ad unit
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.
Global Facebook ad costs rise dramatically as shopping season ROI doubles
Overall Facebook advertising costs and ROI rose dramatically year-on-year (YoY) in November 2014 according to the latest global data from Kenshoo.
Google plans to spend 60% of digital marketing budget on programmatic
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.