Google buys Fitbit for $2.1bn (but vows not to use health data for ads)
Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.
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Weetabix hires e.fundamentals to boost ecommerce analytics
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
eCommerce ad spend up 51% increase as brands shift budgets to Amazon
The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.
Amazon to make grocery free for Prime members (in the US)
Amazon is eliminating its fee for grocery delivery in the United States as competition heats up in the rapidly expanding food delivery business.
Flashtalking revamps ‘Art Creative Decision Trees’ for agencies
Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.
Failure to launch: Top reasons B2B product launches fail across channels
Increased competition, slow development and keeping up-to-date product information across markets to be the biggest challenges faced by businesses across sectors, when handling product launches.
IMImobile partners Mavenir to offer next-gen SMS marketing
IMImobile, a global communications software provider has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel.
Sports rights scored 26% of global content spend in 2018
Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.
Smart Homes ‘most discussed IoT tech among influencers’
‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company.
Marketers waste nearly 7 hours a week on pure duplication of work
A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.