Durex #connect campaign promotes digital ‘off button’
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.
global
Social tourism case study: The little village that went global
Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village’s Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of … [Read more…]
Alibaba invests $200m in SnapChat
Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn.
Top tips: Harness the Power of Your Data
There is often a sharp correlation between an increase in company profits and the degree to which they use data quality solutions. Derek Munro, Head of Product Strategy, Experian Data Quality explains why organisations need to adopt a data management plan that is focused on technology in order to see the greatest benefits in data … [Read more…]
Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Native ads and ‘automated guarantee’ top priorities for mobile buyers
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
Instagram marketing tips: How to boost brand awareness
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the cool new social network on the block….
Affiliate network rewards ‘early assists’ in sales process
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.
Top 5 smart cities of 2015: Barcelona crowned king of tech innovation
Barcelona has been named as the top smart city of 2015, making the best use of connected devices and systems for its citizens and visitors, according to new research.
White paper: Programmatic TV for the sell side demystified
As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.