Rémy Martin uses WeChat for China push
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.
global
Top tips: Demystifying programmatic video advertising
Programmatic ads are taking off, but more than half of marketers still don’t understand programmatic well enough to implement it. Guy Yalif, VP of Global Marketing, BrightRoll offers a guide to getting the most out of programmatic video ads.
Mobile to make up for half of digital sales by 2019
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research.
The rise of YouTube ads: 5 years of TrueView metrics (infographic)
This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.
YouTube Kids app accused of being ‘one long ad’
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app.
Marketing to teens: Global digital habits revealed (infographic)
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.
Global ad spend trends: Mobile to account for half worldwide spend by 2016
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.
Hellmann’s runs £15m campaign based on customer Facebook posts
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.
Most retailers admit online customer service better than in-store
Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.
Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.