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global

Macy’s to test e-commerce in China

August 13, 2015

The US retailer has teamed up with Hong Kong based Fung Retailing Ltd., to conduct and e-ecommerce pilot venture in mainland China via Alibaba’s Tmall Global, an online marketplace linking world-wide retailers to the Chinese consumer. The business will be called Macy’s China Ltd., and will operate out of Hong Kong. Product will be selected … [Read more…]

E-commerce China, ecommerce, global

French Connection ramps up UK digital ads with Affiliate Window

August 6, 2015

Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window.

Ads content, digital marketing, global, marketing, technology

Guest comment: Effective targeting- It’s Not Just About Data

August 5, 2015

When it comes to reaching the right people online- is big data being overhyped? Justin Wenczka, Sales Director, Intelligent Optimisations discusses personalisation in terms of Big Data and targeting.

Ads advertising, analytics, brands, demographics, global

Uber growing faster than Facebook with $51bn valuation

August 4, 2015

Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook.

Mobile Europe, Facebook, global, media, Microsoft

Instagram mobile ad revenue ‘to overtake Google and Twitter by 2017’

July 31, 2015

Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research.

Ads, Mobile, Social advertising, Facebook, global, Google, Twitter

Facebook used by half of world’s online population

July 31, 2015
Facebook stops collecting iPhone app data for ads
Facebook stops collecting iPhone app data for ads

Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month.

Social advertising, content, Europe, Facebook, global

Affiliate marketing: Payment issues turn off clients

July 29, 2015

Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research.

Ads, E-commerce global, local, marketing

Twitter debuts event targeting for brands

July 28, 2015

Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.

Ads, Social brands, Brazil, France, global, Japan

Top tips: Advanced connectivity- reshaping consumer interaction

July 24, 2015

Gone are the days when connected activity was limited to three devices – laptops, smartphones and tablets – the introduction of the Internet of Things has seen the ordinary object transformed into a piece of revolutionary technology. But what does this mean for advertisers? Ben Sidebottom, Director of Solution Architecture, Visual IQ discusses how advanced … [Read more…]

Ads, Mobile apps, brands, global, marketing, media

Home renovation site grows to 2 million users

July 23, 2015

Home renovation and design platform Houzz has grown its UK community to 2 million monthly unique users since it launched just one year ago.

Ads, Social Australia, Europe, global, local, technology
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