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Affiliate marketing drives 91% rise in sales for luxury fashion brand

October 9, 2015

Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.

Ads Australia, content, ecommerce, Europe, global

Android now ahead of iOS in all regions (infographic)

October 7, 2015

Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research.

Mobile Android, Europe, global, Google, infographic

Why Twitter should move beyond 140 characters- research

October 6, 2015

Amid rumours that Twitter could be ditching its 140-character limit on tweets, Global Web Index looks at the implications of the social media platform losing one its most iconic features.

Social brands, China, global, media, Twitter

Jack Dorsey finally named as permanent Twitter CEO

October 6, 2015

Jack Dorsey has finally been named as the chief executive of Twitter replacing Dick Costolo who left the role in July.

Social global, Twitter

Top tips: ‘Big retail’ must transform the economics of content production

October 1, 2015

Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.

Ads, E-commerce content, ecommerce, global, local, retail

Who are the adblockers? (infographic)

September 30, 2015

With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops.

Ads, Regulation Europe, global, infographic

Top tips: 3 ‘megatrends’ that will affect everybody’s business

September 29, 2015

What are the Megatrends that will affect business in the coming years ? According to by Dominique Turpin, IMD business school President, Changing demography, Explosion in technology and Leadership challenges are the major trends that leaders and companies should try to anticipate.

Ads China, Europe, global, India, Japan

Consumer trust in traditional ads falls (but friend recommendations still most credible)

September 29, 2015

Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.

Ads, Content, Mobile, Social, Video advertising, brands, content, Europe, global

Cross-device activity ‘now accounts for half of global ecommerce transactions’

September 29, 2015

Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.

Ads, Mobile advertising, apps, brands, ecommerce, global

Top global agency trends: Programmatic knowledge now vital

September 28, 2015

Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey.

Ads advertising, agencies, Australia, Europe, global
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