Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Using the River Thames to heat homes, testing electric bikes and trialling state-of-the-art smart parking bays are just some of the innovative projects to be put to the test in London as part of a Europe-wide technology drive.
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.
JUST EAT has appointed Ben Carter as UK Marketing Director as the restaurant delivery marketplace looks to boost its digital team.
It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.
UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey.
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.