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Under 24s say mobile is their most important device

February 16, 2016

Not only are 16-24s the most enthusiastic users of smartphones but they are most likely to say that smartphones are their most important device for getting online, according to new research.

Mobile global, smartphones

Half of Brits find junk mail ‘more annoying than their commute ‘

February 15, 2016

The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.

Ads, Regulation brands, financial services, global, marketing, UK

Guest comment: Why MINI’s Big Tent strategy was the real winner of Super Bowl 50

February 12, 2016

This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…

Ads, Video, Viral advertising, Australia, brands, global, marketing

Yahoo to offer free PGA highlights and live leaderboard

February 12, 2016

Yahoo has struck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content.

Ads, Content content, global, media, video, Yahoo

Twitter ‘First View’ puts video ads at top of timelines

February 11, 2016

Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.

Ads, Social, Video advertising, apps, brands, Facebook, global

1 in 5 using voice search on mobile

February 10, 2016

Voice search is on the rise, with one in five mobile users talking to their phones to find information, according to new research.

Mobile, Search global, Search

LinkedIn shares drop 28% after disappointing results

February 8, 2016

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions.

Social China, Europe, global, Google

Unilever searches for top 50 digital start-ups

February 8, 2016

Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.

Mobile, Social advertising, agencies, brands, content, global

YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’

February 5, 2016

YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.

Content, Video advertising, content, Entertainment, games, global

Guest comment: Has the rise of the emoji left you lost for words?

February 3, 2016

Nicholas Mann, owner and managing director of Interdirect gives us his take on the colourful little characters that seem to be leading the way in the future of emotional expression in digital communication.

Ads, Social global, smartphones, technology
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