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Germany

Europe’s top internet stars honoured at 6th annual Lovies Awards

October 28, 2016

Vice, Soundcloud and Annie Lennox were among the winners at the Lovies Awards ceremony last night, which celebrates Europe’s digital stars of 2016.

Ads, Content, Mobile, Social BBC, content, Europe, Facebook, Germany

Amazon adds 60 new dash buttons as demand grows “exponentially”

October 27, 2016

Amazon has added 60 new Dash buttons to its US library, giving brands such as Coca-Cola and Purell a smart fridge magnet that lets consumers reorder stock at the touch of a button.

E-commerce, Mobile Amazon, brands, Germany, UK

Visual IQ buys Refined Labs to boost attribution analytics

October 26, 2016

Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.

Ads advertising, agencies, analytics, brands, Germany

Movistar hires Kantar for granular insights into subscriber viewing

October 24, 2016

Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.

Ads, Mobile advertising, agencies, analytics, Australia, Germany

Creepy or cool? UK consumers think digital advertising is getting worse

October 20, 2016

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

Ads, Regulation advertising, France, Germany, UK

UK ad viewability remains below 50%, costing advertisers £154m a quarter

October 20, 2016

For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.

Ads adspend, France, Germany, media, UK

Who are the world’s most influential social media personalities?

October 18, 2016

With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.

Ads, Content, E-commerce, Mobile, Social Apple, brands, Facebook, France, Germany

Most UK workers “ignored by management” when suggesting innovation at work

October 18, 2016

More than half of all UK employees feel that management don’t listen to their ideas about change and innovation in the workplace, lagging behind European counterparts, according to new research.

Ads, Social apps, France, Germany, Spain, technology

Mastercard rolls out fingerprint and ‘selfie’ payment tech across Europe

October 5, 2016

Mastercard has announced the European roll out of Identity Check Mobile, a new payment technology application that uses biometrics like fingerprints or facial recognition to verify a cardholder’s identity, simplifying online shopping.

Uncategorized Europe, Germany, global, security, Spain

Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe

September 30, 2016

More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.

E-commerce ecommerce, Europe, France, Germany, local
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