IAB members help shape new “Standard Ad Portfolio”
The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.
Germany
UK ad viewability rises (but still lags behind France and Germany)
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.
World Emoji Day 2017: are we over the emoji? 😭
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.
Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)
While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.
Marketers held back by ‘IT complexity’
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.
Deutsche Telekom expands into German TV with set top box
Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.
Top mobile tips: Seven ways to promote your app for free
With more apps around than ever, how do you stand out from the crowd with a limited budget? Ignasi Prat, CMO at Tappx provides seven recommendations for increasing your app download rates, helping you to stand out in a busy and competitive app marketplace.
Ad blocking “a growing challenge for marketers in Germany”
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.
Snapchat launches augmented reality glasses in Europe
Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US.
Google combines AI with analytics for new ‘Attribution’ marketing tool
Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.