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Germany

90min creates localised user-generated World Cup sites with big brand sponsors

June 11, 2018

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

Content, Social brands, Brazil, content, France, Germany

Overconfidence on productivity ‘hampering marketing firms’ performance’

June 5, 2018

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.

Ads Europe, France, Germany, marketing, media

3 ways organisations can counter Brexit with productivity

June 4, 2018

Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.

E-commerce, Regulation Germany, local, marketing, media, UK

SEMrush study: searches for GDPR increase 700% in run up to implementation date

May 24, 2018

As the EU’s General Data Protection Regulation (GDPR) comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush.

Regulation Germany, Google, Italy, marketing, media

Most consumers concerned with amount of personal information companies can access

May 23, 2018

Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.

Ads, Content, News, Regulation financial services, France, Germany, infographic, marketing

85% of firms struggle to comply with GDPR by deadline

May 18, 2018

With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.

Ads, Regulation analytics, Europe, France, Germany, global

GDPR: US start-ups better prepared than European counterparts

May 16, 2018
Digital consent notice creation grew 40% globally in GDPR’s second year
Digital consent notice creation grew 40% globally in GDPR’s second year

With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.

News, Regulation Europe, France, Germany, Spain, UK

Deadpool returns to Snapchat with shoppable AR lens

May 15, 2018

Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.

Mobile, Social brands, France, Germany, global, Italy

Only 40% of personalised messages ‘feel personal’

May 10, 2018

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.

Ads, Content analytics, brands, France, Germany, global

Global app trends: UK falls behind Germany for consumer app spend

May 8, 2018

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.

E-commerce, Mobile apps, Brazil, China, Germany, global
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