France Archives

ASOS in suprise sales warning ahead of Christmas

December 17, 2018

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a “significant deterioration” in sales growth.

Consumers beg brands to drop ‘annoying’ chatbots

December 17, 2018

1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.

Native ads beat display ads for viewer recommendations

December 7, 2018

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

December 6, 2018

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

Mobile Phones ‘driving 56% of festive online fashion sales’

November 29, 2018

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

European publishers expect video, native and mobile ad formats to grow 26% next year

November 26, 2018

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

Teespring and YouTube expand merch integration for YouTube creators in the UK

November 26, 2018

YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page.

GDPR: Only 5% of European users refuse cookies used for personalised advertising

November 23, 2018

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

Brits to spend 3 times more online than French and Germans online this Christmas

November 21, 2018

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.